About The Beauty Expedition
My Story
The concept of The Beauty Expedition was established 2015. My best friends and I were always trying out new spas and their services, sharing beauty tips, having long talks about what skin care products work better, hair and nails. Anything beauty and wellness related was discussed.
Outside of our immediate group we would share our opinions and refer products and services to our family, co-workers and friends. The feedback we received was heartwarming to say the least. Our referrals were happy and the businesses we frequented for treatments gained new clients.
All I could think of was how do we monetize this. We took to social media to grow a following. Next thing I know, I organized two beauty brunches and brought products and services to the people.
It was a good start to something I eventually thought could have been an expo. Life happened and I got distracted by wanting to purchase a house and grow in my professional career.
I'm back on this platform to share my experiences with commentary and visuals.
My 9-5
My current role is Community Affairs Leader for a health insurance company. Primarily, I'm responsible for brand awareness and plan growth through field activations. That being said, I have the opportunity to work with a lot of elected officials, community organizations, non profits etc.
Prior to this role I was a Marketing Manager for another health insurance company. I had the opportunity to work on large corporate sponsorship accounts that put me in rooms I never thought I would be in.
My Business
I took what I learned as a Marketing Manager in Brand Activations and turned it into a marketing consulting business.
I was tasked in my role to find companies to sponsor that aligned with our company values. However when tasked to find hyperlocal organizations to support, I had a hard time.
I noticed a lot of organizations were doing great work in their communities but did not have a presence online. There was no way to google and find them to have a discussion.
Ultimate Brand Marketing was born to help alleviate those missed opportunities. I created a sponsorship sales course to help small businesses build an online presence and actively seek sponsorships.
Services currently include: Social Media Management, Field Marketing, Event Planning and Promotion. More details on services can be found at www.ultimatebrandmarketing.com/services
The Beauty Expedition Gallery
